British Shops And Stores Association Retail Selling

Brand New Paperbacks- Retail Selling How to Achieve Maximum Retail Sales Peter Ronald Fleming

Continuing the new series of sales and management guides for the retail sector from the British Shops and Stores Association

ISBN NUMBER: 1-85252-295-X

Retail selling is a new, practical guide for all retail sales-people. It shows how to improve your sales and increase customer satisfaction.

With more than 100 performance tips, 14 case histories, 16 mini-assignments and 11 self-test questionnaires, this book is really a complete training course in just 192 pages. Every retail salesperson should have a copy.

Peter Fleming founded his own consulting business, PFA International, following a career in retailing, in which he led his first sales team at the age of 22, and went on to manage the training function at Selfridges for a number of years. Recently he has extended his experience and influence through leading trade bodies including the BSSA (for whom he acts as training Consultant).

Here he shares the successful methods he has learned from frontline experience and case histories of clients, including companies such as BMW, Courts Furnishers, Contessa, Moss Chemists, Dunhill, Equator, Moss Bros, Allders International and Alpha Retail.

This book gives the salesperson a great opportunity to develop key skills which will help them achieve success in this crucial job. I have no hesitation in recommending it to you.' Tim Daniels, Managing Director, Selfridges Ltd.