VINTAGE LITHOGRAPHY 1948 8TH PRODUCTION MARKETING YRBK

AMAZING BOOK MADE FOR ADVERTISING AND MARKETING DEPARTMENTS IN 1948.

DETAILED INFORMATION ON ALL THE TYPES OF PRINTING PROCESSES, PAPER PRODUCTS, INKS, TYPOGRAPHY, ENGRAVING, PHOTOGRAPHY, ELECTROTYPE, BINDING, MAILING, WITH A COMPLETE BUYERS' GUIDE TO PRODUCTS

I FOUND THIS BOOK FASCINATING AND AM USING SOME OF THE MANY FONTS DETAILED IN THE PRINTING SECTIONS. IT EVEN DISCUSSES FACSIMILES AND GIVES DIAGRAMS FOR ALL THE VARIOUS PROCESSES DISCUSSED IN THE BOOK SUCH AS PRINTING PRESSES, NEWSPAPER TYPESETTING, THE VARIOUS METHODS OF USING A PHOTOGRAPH FOR VARIOUS ADVERTISING AND PRINTING FUNCTIONS.

ALL THOSE THINGS YOU SEE ON YOUR COMPUTER UNDER FONTS, IN PUBLISHER, WORD, OR ELSEWHERE FOR WORD PROCESSING THAT MAKE YOU SCRATCH YOUR HEAD ARE DETAILED IN THIS BOOK.

IT HAS SOME GREAT ADVERTISING ILLUSTRATIONS!

THIS BOOK HAS 594 PAGES. CONSIDERING THE FACT THAT IT HAS TRAVELED BACK AND FORTH FROM THE PHILIPPINE ISLANDS OVER THE LAST 61 YEARS AND HAS ONE PAGE OF THE TABLE OF CONTENTS THAT IS LOOSE, IT IS IN VERY NICE CONDITION. MY FATHER DID STAMP THE EDGE OF THE PAGES WITH HIS PERSONAL STAMP AND HE STAMPED THE INSIDE FRONT COVER AND THE FRONTISPIECE. HE WROTE HIS NAME ON THE INSIDE BACK COVER BUT THERE IS NO OTHER WRITING IN THE BOOK.

 FOR STUDENTS STUDYING THE HISTORY AND PROGRESS OF ADVERTISING OR PRINTING OR MARKETING IT IS A RARE AND IMPORTANT BOOK TO OWN.

PERFECT BOOK FOR A LIBRARY TO BUY FOR REFERENCE.

IT WILL WEIGH APPROXIMATELY SEVEN POUNDS (VERY GOOD HEAVY PAPER) PACKED FOR SHIPPING MEDIA MAIL. THE HANDLING FEE IS $3.00.