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Item:The Cluetrain Manifesto - The End of Business As Usual

The Cluetrain Manifesto - The End of Business As Usual

Item condition:Acceptable
Price:US $9.95
Approximately £6.25
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delbert_farquart ( 10574)
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Item number:4628038617
Item location:Fairfield, California, United States
Post to:Worldwide
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Last updated on 05:41:03 BST, 11 Oct, 2007 View all revisions
Item specifics - Fiction & Nonfiction Books
Author: Christopher Locke, David Weinberger, Doc Searls, Rick LevinePublisher: Perseus Books
1723687: 0738202444Subject: Business/Management
 EconomicsFormat: Hardback
 --Publication Year: 2000
Condition: UsedSpecial Attributes: --
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Detailed item info
Synopsis
This self-described wake-up call to American corporations began as a list of 95 theses posted online. The book exhorts corporations to take heed of the possibilities for structural change that the internet has made possible, including non-hierarchized companies, interactive management and marketing, and free and casual information flow. The authors claim that companies who fail to speak to their markets "in a human voice" and who don't relax their corporate structure to enable a freer exchange of ideas will stagnate and fail.

Details
Editor:Rick Levine

Size
Length:190 pages
Height:9.5 in.
Width:5.3 in.
Thickness:1.2 in.
Weight:16.0 oz.

Industry reviews
"THE CLUETRAIN MANIFESTO is unique...in its refreshingly humanist orientation. Whereas many books attempt to analyze Internet phenomena in economic or cybernetic terms, the authors of THE CLUETRAIN MANIFESTO take an unabashedly narrative approach....[I]n a debate where the Internet economy is traditionally explicated in terms of 'value chains' and 'vertical integration,' this is a delightfully orthogonal point of view. Classicists and anthropologists have long declared storytelling the main event in human culture, but seldom has it been advanced as an issue of such immediate economic urgency. But the most striking feature of this book is its sheer exuberance. This isn't so much a scholarly, constructed, fussed-over opus as much as a collection of related broadsides colluding in a rollicking, tag-team pummel-fest of the (until recently) powers-that-be--or a giddy, extended riff on the end of an ice age."
Scoville 

"Like most polemics, THE CLUETRAIN MANIFESTO has its limitations....Some of the ideas, while provocative, are nonsense....But for every wacky idea, there are 10 good, thought-provoking ones....If you are a raving radical about the Internet, you'll find the authors to be kindred spirits. Even if you re not, the book provokes new ways of thinking about business. It may even turn you into one of those radicals."
Context - Eric Nee (01/01/2000)


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The Cluetrain Manifesto - The End of Business As Usual by Rick Levine, Christopher Locke, Doc Searls, David Weinberger

Book is hardcover, ex-library in very good condition. On a scale of 1-10, this is a 9.5

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Item location: Fairfield, California, United States
Dispatches to: Worldwide
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