In our current economy with its increased costs, how can exhibitors guarantee that their trade show marketing investment will pay off ?"

"No More Trade Show Marketing Failures and Lost Sales !

"What you need to know about trade show marketing"

There are two kinds of trade show exhibitors in this world.

There are winners and there are losers.
  

What makes the difference?

A pre trade show marketing plan......

Trade Show Marketing Strategies, Tips and Ideas !

Over 160 pages to help your business obtain the best ROI
from your trade show participation.

This book will be delivered to you on a CD

For productive results as a trade show exhibitor it's essential that you....

• Have a trade show marketing plan

• understand what works,

• what doesn't, and why.....

"Trade show marketing is your Key to Extra Profits!"

Your trade show marketing challenge
is finding innovative ways to distinguish your business
from your competition.

In short - your trade show marketing plan should be
 looking to gain a competitive edge !

This fully detailed book is now available on CD and reveals how you can obtain a greater return on your investment from a well prepared  trade show marketing plan!

This Book is will be delivered to you on a CD (PDF format)

In today's hyper-competitive exhibiting market you must
stand out and attract the right customers

You know that standing out in the crowd - and attracting the right customers - has never been tougher than in today's hyper-competitive exhibiting market.

That's why it's so important to know what the trade show medium is and how to use it correctly.

A trade show marketing plan has critical elements such as having meaningful and measurable objectives; how to target your particular market; what you need to budget for; your planning timeline; how to select space and what kind of exhibit you should have are all imperative if you are to have a successful show.

After all, I'm sure you don't want to miscalculate your potential trade show audience or design a booth that's not open and inviting.

Of course, having ineffective graphics that do not get your messages across; failing to measure your results and failing to follow-up leads, are just a few of a host of other exhibit killers!

"I'm here to help you with your tradeshow marketing so that you don't make common mistakes
that are constantly being made by trade show exhibitors."

In a moment, I'll show you what's inside The Trade Show Edge.  But first a little about myself....

My name is Ken MacKenzie and I've had over 30 years marketing and public relations experience. I was a Senior Consultant with International Public Relations for a number of years where I managed various major projects and accounts.

As Marketing Manager in a U.S. Trade Center, which is a United States Government facility, sponsored by the United States Department of Commerce, I served as Principal Advisor to the U.S. Trade Center Director on major U.S trade event planning and promotion.

In this position I was totally responsible for the organization, advertising, promotion and implementation of numerous U.S. Government sponsored trade shows and other events covering many different industry groups.

 The Trade Show Edge quickly uncovers the mistakes
now being made by many trade show exhibitors.

You'll discover what needs to be done to give you a huge advantage over your competition, making it easier to attract new clients, thereby having additional sales and extra profits.

In our current economy and its increased costs,
how can exhibitors guarantee that their trade show investment will pay off?

You need to ask yourself......

• What's got to be in place with this trade show to ensure I get the results I expect?

• Can I do what's required?

• Can it be measured?

From the booth planning stages, to exhibitor etiquette, to pre-show, at-show and post-show follow- up, The Trade Show Edge will show you how to make your trade show exhibit successful and avoid making these trade show marketing pitfalls.

 "The Trade Show Edge" gives you instant access to vital information which will enable your trade show marketing program to gain effectiveness and impact!

Every area of trade show management is covered in this concise, easy-to-read book.

No matter how large or small your program is, you will find solutions to your trade show challenges.

There is no doubt that trade shows are an
extremely powerful sales and marketing tool.

However, taking part in a trade show without having a clear view of......

• why you are there and

• how to get your message into the hands and minds of the people you want to reach most....ie your buyers
  

 
 ....is almost a certain recipe for disaster!

Inside "The Trade Show Edge" you'll find....

• What's the most important starting point for any trade show? (see page 7)

• What you should do before committing your company to a trade show (see page 8)

• The activities that contribute to a trade show's success (revealed on page 9)

• How to spell out and plan your trade show objectives (see page 10)

• How you should evaluate the trade show market and plan an exhibit program  (see page 16)

• Where to find trade shows (see page 19)

• How to establish a budget and what to cover (Includes Budgeting Worksheet) (see page 21)

• A Trade Show Planning Guideline to maximise your trade show results (see page 30)

• Selecting Space - the factors and guidelines you must consider (see page 33)

• How to calculate your potential show audience (see page 35)

•  How to design and build an open, inviting booth (see page 41)

• The latest exhibit design and industry trends (see page 50)

• How to create crowd-stopping graphics and other exhibit tips (see page 53)

• Shipping your exhibit tips, drayage & how to avoid aggravation (see page 61)

• Your Prospective Buyer - know what your visitors want! (see page 70)

• How to qualify prospects. Included is a sample Qualification Form (see page 75)

• Pre-show, At-show and Post-Show Marketing (Critical information starting on page 80)

• How to obtain publicity in Business-to-Business Press, including how to write press releases/prepare Press Kits (see page 92)

• Giveaways - make sure they have a connection to your product (see page 106)

• Trade show literature tips (see page 109)

 And there's more. A lot MORE! These vitally important matters are also covered....

• The most critical resource on the trade show floor

• How to train and schedule your exhibit staff

          (This very important aspect is covered starting on page 117)

• How to ask "Open Ended" questions (see page 129)

• How to evaluate your competitors at a trade show (discussed on page 133)

• Trade show hospitality events should be relationship-focussed (see page 137)

• Don't forget sponsorship and speaking opportunities (see page 143)

• Post-show follow-up and evaluation

         (Two of the most overlooked aspects of trade show participation are discussed on page 145)

• Trade Show Evaluation Form (available on page 153)

• What to do in an emergency (see page 156)

• Resource Directory and Industry Terms (Check out the Appendices)

I've put all this information into an eBook
that you can check out right now ....

   Many exhibitors at the average trade show continue to make mistakes in their exhibits !

Lee Fowler has been coaching and training in sales and service skills, presentations, negotiating and creative thinking since 1982. He has worked on developing sales training projects for some major companies including: Castrol, Apple Computer, Radisson Hotels, Colgate-Palmolive, Volvo, Legal & General, Schwarzkopf Haircare and a host of other super successful companies -and- watched them get incredible results!

This book will teach you, step-by-step, the skills and techniques developed for those companies and how to apply them in your business so you can achieve the same incredible results.

If you would like to....

• Gain a competitive edge
• Drive your sales further
• Achieve a greater return on your trade show investment
• Record a much higher trade show success rate
• Attract and keep loyal ccustomers
• And obtain extra profits

Then the Trade Show Edge AND Lifelong Customers are for you !

The Trade Show Edge provides trade show exhibitors with marketing strategies, tips and ideas to enable them to attract existing and potential customers to their trade show booth and to obtain a better ROI with profitable and measurable results.