ROWNTREE AND THE MARKETING REVOLUTION 1862-1969 - Robert Fitzgerald - Published by Cambridge University Press UK 1995 - 1st edition - MINT/MINT - 737 pages including index. Heavy Book.//
A major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising.//
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