S.U.G. Gents Ana-Digital Chronograph Watch/ Blue IP & Stainless Steel/Blue Dial

To go along with your signature lifestyle, try this ana-digital timepiece from S.U.G. on for size. Made with a strong surgical stainless steel case and bracelet and capable of withstanding up to 100 meters of water pressure, this timepiece is built to last through just about any sort of rebellious endeavors. The watch, itself, is an uncommon mix of classic analog timekeeping and digital functions that work together so well that it's almost criminal. From the dual digital display to the rotating bezel, this watch is guaranteed to stand out amongst others of its kind.

-Case-
44.5mm x 14mm stainless steel case
Black IP & PVC hard rubber unidirectional rotating bezel w/ 360° divisions/directions
Mineral crystal

-Movement-
Japanese Citizen T241 ana-digital quartz movement

-Dial-
Dual digital display
- Alarm
- Hour chime
- Auto-calendar
- Dual time
- 12/24 hour formats
- 1/100 second stopwatch
- Countdown timer
Luminous hands and hour markers

-Band-
220mm x 20mm black IP & stainless steel bracelet

-Buckle-
Double-folding diver's buckle

-Water Resistant-
up to 10 ATM

-Warranty-
One year limited manufacturer's warranty

For more information: www.sugwatches.com

In 1883, a Winterthur watchmaker by the name of Gottilieb Hauser brainstormed the idea for the Swiss Watchmakers Corporation (Schweizerische-Uherenmacher-Genossenschaft) as a distributor of standardized Swiss watch components. Once the word got out, other watchmakers rushed to join this organization with the guarantee that it would boost their productivity and output. Eventually SUG, as it was later dubbed, evolved to the point that it was not only distributing parts, but creating then as well.

Some of the most recognized accomplishments in watch making occurred during the mid to late 19th century. These included the development of precision accurate escapements and the utilization of interchangeable watch parts. By the time we had reached the 1880’s, many European watch companies had integrated standardized parts into their common routine. However, demand greatly outweighed the resources and manpower that these companies had. Therefore, corporations like SUG were created to directly distribute watch parts from one company to another, saving them a great deal of time and money.

Now in the dawn of a whole new century, the initiative of our forefathers has resurfaced. Derived from the influence of the Swiss Watchmakers Corporation and watchmakers who supported it is the determination to continually advance many aspects of contemporary watch making. These ostentatious watches from SUG symbolize the eternal persistence that humanity has to test the limits of our imagination.

Join us as we remember yesterday and reach towards tomorrow.

Join us as we remember yesterday and reach towards tomorrow.