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Item:Marketing from Advertising to Zen: A FT Guide

Marketing from Advertising to Zen: A FT Guide

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Ended:10 Nov, 200911:44:54 GMT
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Starting bid:£12.00
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oddlyoak ( 6 )
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Item number:320445037835
Item location:Rotherfield, East Sussex, United Kingdom
Post to:United Kingdom
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Marketing from Advertising to Zen: A Financial Times Guide. Author Tim Ambler.

Good Condition.

"The practical, start-to-finish primer for every marketer—novice and seasoned professional alike!

Easy, accessible, practical, hands-on solutions for virtually any marketing challenge.

Managing the marketing mix—and evaluating the results.

Short, focused discussions—and definitive recommendations.

In The Financial Times Guide to Marketing: From Advertising to Zen, marketing expert Tim Ambler takes you straight to the heart of marketing, demonstrating how to leverage each of today's most effective techniques—in record time. Ambler brings marketing to life, presenting short, focused discussions and definitive recommendations that address every aspect of marketing: key principles; optimizing the marketing mix; controlling your marketing; measuring your results and refining your programs accordingly; and the roles of the marketing professional. Organized to be understood rapidly—and acted upon just as quickly—The Financial Times Guide to Marketing: From Advertising to Zen is an invaluable resource for every marketer: newcomers and seasoned professionals alike."

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Item location: Rotherfield, East Sussex, United Kingdom
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