MSc Marketing Dissertation - Mobile Service Providers

You are bidding for a copy of my MSc Marketing Dissertation

“The UK Mobile Phone Industry – Delivering Value to the Student Segment of the Market”

The dissertation focuses on the mobile service offered to the student market segment. The number of students in the UK is considerably high, therefore profitable to the mobile network service providers. It was established that the best way for the network service providers to survive and stand a chance of making profit was to convince new customers to subscribe to monthly line rentals and for their current customers stay loyal and not change their tariffs to pre-pay. The research concluded that the current marketing segmentation techniques used by the service providers is not effective and that it needed to be changed.

• 20,000 words
• 92% distinction Grade
• Contemporary literature review
• Fully referenced throughout
• Includes full questionnaire
• Will help you design your own research project
• Ideal for undergraduate and postgraduate students

1. Introduction/Background

Research Problem

Research Objectives

Layout

2. Literature Review

Market Segmentation

Consumer Market Segmentation

Demographic Segmentation

Targeting

Pricing

Promotional pricing

Pricing Methods

Service Marketing

Service category choice model

Service quality (SERVQUAL)

Customer Brand Preferences

Consumer Behaviour

Customer Retention

Advertising

3. Methodology

Secondary Data

Primary Data

Qualitative Research

Quantitative Research

Focus Group/Group Interview

Questionnaire

Sampling

The Pilot Test

The First (1^st) Test

The Second (2^nd) Test

4. Findings & Analysis

The Focus Group

The Questionnaire

Discussion of the overall survey results

Cross Tabulation analysis of related variables

5. Conclusions & Recommendations

Recommendations for Change

Recommendations for No Change

Recommendations for Further Research

6. References and Bibliography:

7. Appendixes

Focus Group Transcript

The Questionnaire

The Tariffs

Questionnaire Results

Promotional Materials used by the Network Service Providers

Vodafone Promotions

T-Mobile Promotions

O2 Promotions

Orange Promotions

Three (3) Promotions

Mobile Market size and Trends

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