JAGUAR
AN ILLUSTRATED HISTORY
Patrick Mennem
Publisher: Crowood Press, 1991. First Edition, First Impression
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The name Jaguar is one of the most famous in the motoring world, It conjures an image of silent power and graceful luxury that is universally admired, and it is still synonymous with a fifty-year collection of motor sporting successes that are the envy of companies ten times its size.
Even before the recent explosion of takeovers and mergers Jaguar was never a big company, and in the 1950s, when it was enjoying unbounded success in almost every field, it was still one of the smaller manufacturers in Coventry, let alone the country. Yet it had a magic which few other motor manufacturers could even aspire to; a magic for producing quite exceptional cars at unbelievable prices, and the man who created the potion was an aloof, totally dedicated, autocratic Lancastrian named Sir William Lyons. He gave the company an aura and a reputation that was quite beyond its size, and in doing so he was buttressed by one of the most talented and devoted teams in the motor industry.
This book is about those people, the cars they produced, and the world in which they worked. Patrick Mennem, an acknowledged expert on the company, traces the chequered history of this famous marque and analyses the reasons behind its special standing in the motoring world. A highly detailed yet immensely readable text is laced with new revelations and anecdotes informed by the author's special relationship with the company of more than thirty years duration. The most complete and up-to-date Jaguar history available, the book is comprehensively illustrated in colour and black and white and contains many special features and unique points of interest.
This is an important addition to the body of literature about Jaguar which is essential reading for anyone with an interest in this most renowned of motor manufacturers.