Global Business: Planning for Sales and Negotiations ..

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Item number:	290341685506
Item location:	Dayton, OH, United States
Post to:	Worldwide

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Last updated on 00:52:39 GMT, 27 Dec, 2009 View all revisions

Item specifics - Educational, Textbooks

Author:	Camille P. Schuster, Michael J. Copeland	Format:	Paperback
Publisher:	Cengage Learning	ISBN:	0030105196
ISBN-13:	9780030105197	Educational Level:	--
Product Type:	--	Printing Year:	1996
Subject:	Business/Mgmnt	Language:	English
Condition:	Good

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Series:	The Dryden Press Series in Marketing

Size
Length:	238 pages
Height:	9.3 in.
Width:	6.5 in.
Thickness:	0.5 in.
Weight:	12.0 oz.

Publisher's Note
Written for undergraduates, graduate students and executives in training. Global Business is a useful tool for anyone involved in business or government transactions with someone from another country. The text offers a solid foundation for building a successful global strategy by showing how a business person can modify their approach and communication to be effective outside their own culture. Can also be used as a supplement for an international business, international marketing, or business strategy (policy) course. Since national and international diplomacy isn't the same as cutting a business deal, this text is written from a business rather than diplomatic perspective. Theory and examples are brought together, equipping students to prepare themselves to analyze new situations. Students are taught how to prepare before the sale or negotiation, anticipate difficulties, and develop appropriate contingency plans. Guidelines and models used in the text illustrate the challenges of working across cultural boundaries to meet business objectives.

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Global Business: Planning for Sales and Negotiations (The Dryden Press Series in Marketing)

ISBN:	0030105196
Author:	Camille P. Schuster; Michael J. Copeland
Publisher:	Dryden Press
Release Date:	1996-08

Seller Category:	--
Qty Available:	1
Condition:	Used: Good
SKU:	390000685

Notes: Cover has minimal edge wear and corners lightly rubbed. Pages have minimal marks and highlighting!! FAST SHIPPING W/USPS TRACKING!!!

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