Franchise-Marketing Guide to Creating a Marketing Plan

Marketing without planning is the equivalent of throwing good money after bad.   Failing to plan is, quite simply, planning to fail.

But this valuable guide walks you through the process of creating your own marketing plan, recommending strategies to ensure a higher success rate, and systems to track the success of your marketing activities.

A useful "bluffer's guide" will also help make you sound less like a marketing virgin and more like a marketing veteran.