REDUCED!!
"Events Management" by Glenn Bowdin, Ian McDonnell, Johnny Allen & William O'Toole
Book Description
Events Management is full of real-life case
studies which illustrate key concepts and place theroy in a practical
context. Examples include the Edinburgh Festival, Glastonbury, Notting
Hill Carnival, Open Golf Championship and the Cheltenham Festival. The book:
* Introduces the concepts of special event planning and management
* Discusses the key components for staging an event, and covers the whol;e process from creation to evaluation
* Examines the event industry within its broader business context
* Provides an effective guide for producers of special events
* Contains learning objectives and review questions to consolidate learning
Synopsis
Events Management is full of
real-life case studies which illustrate key concepts and place theroy
in a practical context. Examples include the Edinburgh Festival,
Glastonbury, Notting Hill Carnival, Open Golf Championship and the
Cheltenham Festival. The book: * Introduces the concepts of special
event planning and management * Discusses the key components for
staging an event, and covers the whol;e process from creation to
evaluation * Examines the event industry within its broader business
context * Provides an effective guide for producers of special events *
Contains learning objectives and review questions to consolidate
learning
In store value: £26.99
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