Entrepreneurship: Globalisation, Innov. Elizabeth Chell

Product Description
Copy entrepreurship, SMEs and globalization are three important and growing areas within current management research and education. The encouragement of entrepreneurial activity is crucial to sustaining economic growth in a rapidly changing global economy. SMEs are the engines driving future growth, since they are the organizations with the greatest potential for rapid expansion and fast reaction to changing consumer demands. Globalization remains the key business issue as companies adapt to compete in the new global marketplace. This text aims to draw these three areas together within an organizational framework. It considers how issues of globalization affect the SME, and the implications of innovation, change and business venturing as the key entrepreneurial activities and challenges.