Elvis Burbank 68 - FTD 1

 in ex condition

 more Elvis items available please contact us for more information

What is the Follow That Dream Elvis Collector's Label?
To explain what the Follow That Dream collector's label is,

following is an updated adaptation of the original 1999 announcement 

from FTD to introduce the label:

To serve the dedicated Elvis collector, Sony BMG created an officially endorsed collectors label.

Repertoire is issued on behalf of Sony BMG by Follow That Dream Records (FTD).

Its mandate is to complement the commercial and artistic level of RCA's retail release schedule

by issuing repertoire that is considered of interest to serious Elvis fans and collectors,

material that is generally not part of mainstream RCA label releases to the public at large.

The goals of the Follow That Dream label are:

To make artistically and historically important material available for the dedicated collector.

This will allow Sony BMG's main retail focus to be maintained and ensure that the general public does not confuse Elvis's actual masters for general release with his substantial outtakes & other specialty material.

To create and promote product that satisfies the insatiable appetite of fans for material.

It is also appreciated that the extraordinary maintenance of Elvis's dedicated fan base

by committed individuals needs commercial support to ensure survival.

To steer fans away from buying illegal (bootleg) product. The volume of unofficial audio product reached a

level which Sony BMG and Elvis Presley Enterprises, Inc. (EPE) could no longer tolerate.

The Releases - Content and Schedule

Follow That Dream releases four new titles every year in January, April, July and October.

They come in various themes.

For instance, a particular FTD CD might contain a collection of multiple takes from a studio session

(much of it previously unreleased), + previously unreleased concert recordings,

Additionally, there are re-releases of albums that were once available in the mainstream,

but have been deleted from Sony BMG's active mainstream Elvis catalogue.

There are 4 to 6 releases of this type each year in FTD's Elvis movie soundtrack re-releases

Also in there is the Classic Albums series.

Typically, these reissued albums have content in addition to what was on the original albums.

Also, FTD releases special book/CD combos from time to time.