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Effective Small Business Management 8e Scarborough Zimm

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Item number:360147304557
Item location:Kuala Lumpur, Malaysia
Post to:Worldwide
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Last updated on 19:39:45 GMT, 27 Oct, 2009 View all revisions
Item specifics - Educational, Textbooks
Format: PaperbackEducational Level: College
Product Type: TextbookPrinting Year: --
Subject: Business/MgmntLanguage: English
Condition: New  

Effective Small Business Management eighth edition  -  paperback   -  international edition

Norman M. Scarborough * Thomas W. Zimmerer

  • Paperback
  • Publisher: Prentice Hall; 8 edition (March 12, 2005)
  • Language: English
  • ISBN-10: 013196870X
  • ISBN-13: 978-0131968707

    •  

    Description

    For courses in Small Business Management.

    This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development). 

     

    Table of Contents

    Section 1. The Challenge of Entrepreneurship 
    1. Entrepreneurs: The Driving Force Behind Small Business
    Section 2. Building a Business Plan: Beginning Considerations 
    2. Strategic Management and the Entrepreneur 
    3. Choosing a Form of Ownership 
    4. Franchising and the Entrepreneur 
    5. Buying an Existing Business
    Section 3. Building a Business Plan: Marketing and Financial Matters 
    6. Crafting a Winning Business Plan 
    7. Building a Guerrilla Marketing Plan 
    8. Creating a Solid Financial Plan 
    9. Managing Cash Flow
    Section 4. Small Business Marketing Strategies 
    10. Pricing and Credit Strategies 
    11. Integrated Marketing Communications 
    12. Global Marketing Strategies 
    13. E-Commerce and Entrepreneurship
    Section 5. Putting the Business Plan to Work: Finding Financing 
    14. Sources of Equity Financing 
    15. Source of Debt Financing
    Section 6. Location and Layout 
    16. Location, Layout, and Physical Facilities
    Section 7. Managing a Small Business: Techniques for Enhancing Profitability 
    17. Purchasing, Quality Management, and Vendor Analysis 
    18. Managing Inventory
    Section 8. Managing People: A Company’s Most Valuable Resource 
    19. Staffing and Leading a Growing Company  
    Section 9. Legal Aspects of Entrepreneurship 
    20. Management Succession and Risk Management 
    21. Ethics, Social Responsibility, and the Entrepreneur 
    22. The Legal Environment: Business Law and Government Regulation
    Appendix: Sample Business Plan
    Index



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