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Item: Edward Turner: The man behind the motorcycles (V4065)
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Edward Turner: The man behind the motorcycles (V4065)

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Ended:08 Nov, 200909:57:40 GMT
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Item number:350271738460
Item location:Dorchester, Dorset, United Kingdom
Post to:Worldwide
Item specifics - Vehicle Literature
Literature Type: BiographyMedia Type: Paper
Vehicle Type: MotorbikesYear: --
Manufacturer: TriumphModel: --
Condition: New  
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Edward Turner: The man behind the motorcycles
By Jeff Clew


Features
- The official biography of Edward Turner, the power behind the famous Triumph motorcycle brand and a great British industrialist
- Includes previously unpublished photos from the Turner family
- The deeply researched biography of, arguably, Britain’s most outstanding motorcycle designer and a true captain of industry
- The deeply researched biography of, arguably, Britain’s most outstanding motorcycle designer and a true captain of industry 
- Triumphs were built in Meriden, in the heart of the British Midlands

For the first time the life of Edward Turner, one of Britain’s most talented motorcycle designers, is revealed in full: this is so much more than just another book about Triumph motorcycles. Although seen by many as an irascible taskmaster who ran a very tight ship, it is an inescapable fact that that his was a highly profitable company and a beacon of British industry. Turner’s hugely successful sales campaign after World War 2 stunned America’s own motorcycle makers and had long lasting repercussions in their own home market. As Bert Hopwood once said to the author, “Turner was an inventive genius who had the flair for pleasing shapes and an uncanny ability to perceive what the buying public would readily accept, then to produce it at the right price.” No one will deny the impact made at the annual Motor Cycle Show in 1931 by his Ariel Square Four, his superbly-styled single cylinder Tiger models in 1936, and his revolutionary Speed Twin, a machine that dominated the Show in 1937. Even more acclaim was to follow with his postwar Thunderbird and Bonneville twins..

Paperback. 250x207mm (portrait). 160 pages. 140 pictures, mostly original monochrome. Revised reprint. Retail price £17.99.

Independent Reviews

Review from MPN magazine, May 2007

The official biography of Edward Turner, the power behind the Triumph motorcycle brand and a leading British industrialist of his era, has been published by Veloce Books. Written by Jeff Clew, the book covers the life of Edward Turner, rather than being just another book about Triumph motorcycles.
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From Real Classic Magazine, December 2006

TURNER RETURNS! OK, so Edward Turner hasn't actually risen from the grave, but he has come back in a softback reprint of Jeff Clew's excellent biography. This reprint has a slightly different title to the original hardback so make sure you're not buying a duplicate - but if it's not already on your bookshelf then you have missed out on a comprehensive profile of the man and his machines.
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Review by Jonathan Hill for The Visitor Magazine, December 2006

The official biography of the man who was probably the most important individual in the history of the British motorcycle industry.

Long overdue, this deeply researched work by Jeff Clew gets past Turner's irascible exterior to reveal the man, his life and work, and the huge contribution to his country and the evolution of the motorcycle. Featured are many images from the Turner family private photograph collection. This book is an excellent addition to any enthusiast's library.
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Review from Motor Cycling Club, November 2006

For anyone with more than a passing interest in Triumph motorcycles this book is essential reading and good value with many well-reproduced photographs.
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Review from Vintagebike.co.uk, October 2006

This is the first official biography of Edward Turner, one of Britain’s most talented and respected motorcycle designers of yore. In fact it is one of remarkably few books dedicated to the individuals within the industry rather than to the bikes themselves. When you consider the tremendous influence that characters such as Edward Turner have had on the development of the motorcycle, it is remarkable that such a book has not been written before now.

This book is not a book based on opinions and hearsay, but a well researched comprehensive biography based on information supplied by people who knew and worked with him. It is full of intriguing detail of his work and his life, and makes for a very interesting and enjoyable read.

I thoroughly enjoyed the book, especially the pictures – many of which seem to be previously unpublished. It leaves me (as a relatively young man….!) quite astonished that a single individual can leave such a heritage; The Speed Twin, Bonneville, Square Four, Thunderbird, Tiger 100, Terrier etc etc etc. He certainly, perhaps above all, had the ability to perceive what the buying public would accept and matched that with some of the most elegant designs.

There is a super colour gallery in the book (a feature often either not available or simply omitted from many similar books) including some great pictures from the family album.

The author, Jeff Clew, was the editorial director of the Haynes Publishing Group and is a regular contributor to many of the UK’s classic biking magazines.

And what a cover picture including no less than Rita Hayworth!

Veloce Publishing Ltd, 33 Trinity Street, Dorchester, Dorset DT1 1TT, England. Tel: +44 (0)1305 260068
 


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You can pay via PayPal or by credit card over the telephone. If you are in the UK you can also pay by cheque or postal order (cheques should be made payable to Veloce Publishing Ltd). Veloce Publishing Ltd, 33 Trinity Street, Dorchester, Dorset DT1 1TT, England. Telephone + 44 (0)1305 260068.
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