BRAD (British Rates and Data) is a classified directory of all media in the UK and Republic of Ireland that carry advertsing. BRAD lists advertising related data including circulation figures, target readership, editorial profiles together with contact details for over 1400 media businesses which includes newspapers, magazines, TV, radio, outdoor and new media.
From working in the advertising industry i know BRAD is an invaluable tool for any business. And would also aid students reasearching media in their studies.
A yearly subscription to BRAD costs businesses £1200.
More information about BRAD can be found here:
http://www.bradinsight.com/brad.aspx
This edition is August 2006
Any questions please email and i will reply asap.