In 1853, Daniel Straub joined forces with the Schweizer Brothers to form the "Metallwarenfabrik Straub & Schweizer" in Geislingen. As early as 1862, the young company distinguished itself by winning a gold medal at the World Exhibition in London. In 1866, the company was renamed Straub & Sohn" (Straub & Son). The company showroom, built in 1868 in Berlin, gradually evolved to become the company's first retail outlet. Three years later, the company was already employing 60 workers. By 1880, the number of employees had grown to approximately 200 and the company was already producing 960 different items.

1880 saw the merger between Straub & Sohn and "Ritter & Co.", Esslingen, to form a public limited company under the name of Wurttembergische Metallwarenfabrik. At the time of the merger, Ritter & Co.'s Esslingen factory was already using the electroplating method of silver plating and had the more modern production facilities at its disposal. Straub's company, on the other hand, was the more profitable of the two.

Under Carl Hugele, the company gained international standing. At the turn of the century the factory in Geislingen employed 3,000 workers. By 1910, this number had already grown to 4,000, making WMF the largest company in Wurttemberg at this time. Sales catalogues were printed in twelve languages.